Face Pulls: The Ultimate Exercise for Shoulder Health and Posture
- Olivia Smith

- Jun 25
- 8 min read
Face pulls represent one of the most underutilized yet incredibly effective exercises for developing shoulder health, improving posture, and building a balanced upper body. In an era where forward head posture and rounded shoulders have become epidemic due to prolonged sitting and screen time, face pulls emerge as a corrective exercise that can literally transform how you look, feel, and move through daily life.
What makes face pulls particularly valuable is their accessibility and versatility. Whether you're a complete beginner struggling with poor posture or an advanced athlete seeking to optimize shoulder function and prevent injury, face pulls can be scaled and modified to meet your specific needs. The exercise requires minimal equipment and can be performed virtually anywhere, making it an ideal addition to any training program.
⚠️ IMPORTANT NOTICE: This content is purely informational and educational. Exercise execution should be performed with proper technique and, ideally, under the supervision of a qualified fitness professional to prevent injuries.
What Are Face Pulls and Why They Matter

Face pulls are a horizontal pulling exercise performed with a cable machine or resistance band, where you pull the resistance toward your face while focusing on retracting the shoulder blades and externally rotating the shoulders.
This seemingly simple movement creates a powerful training stimulus for the posterior deltoids, rhomboids, middle trapezius, and various other muscles that are crucial for shoulder health and postural integrity.
The exercise gets its name from the pulling motion that brings the hands toward the face, though the actual target is typically the upper chest or chin level rather than directly to the face. This pulling pattern directly opposes the forward head and rounded shoulder posture that develops from prolonged sitting, computer work, and the general forward-focused activities that dominate modern life.
Face pulls are fundamentally different from other pulling exercises like rows or lat pulldowns because of their specific angle and emphasis on external rotation. While traditional rowing movements primarily work in the sagittal plane with internal rotation or neutral shoulder positioning, face pulls incorporate horizontal abduction and external rotation, targeting muscle groups and movement patterns that are often neglected in conventional training programs.
From a performance perspective, face pulls serve as an excellent accessory exercise for athletes and lifters who perform significant amounts of pressing movements. The posterior chain strengthening provided by face pulls helps balance the anterior dominance created by bench pressing, overhead pressing, and other forward-focused activities, reducing injury risk while improving overall pressing performance.
Muscles Worked During Face Pulls

Understanding the specific muscles activated during face pulls helps explain why this exercise is so effective for addressing postural issues and building balanced shoulder development. The exercise targets multiple muscle groups simultaneously, creating a comprehensive training stimulus that addresses both strength and mobility concerns.
The posterior deltoids serve as primary movers during face pulls, responsible for the horizontal abduction that pulls the arms backward. These muscles are often underdeveloped relative to the anterior and medial deltoids, contributing to the rounded shoulder posture that face pulls help correct. Strengthening the posterior deltoids helps pull the shoulders back into proper alignment while improving the three-dimensional appearance of the shoulders.
The rhomboids, located between the shoulder blades, are heavily activated during the scapular retraction phase of face pulls. These muscles are responsible for pulling the shoulder blades together and are often weak and lengthened in individuals with poor posture. Strengthening the rhomboids through face pulls helps restore proper scapular positioning and improves the stability of the shoulder girdle.
The middle trapezius works synergistically with the rhomboids to retract the shoulder blades and maintain proper scapular positioning throughout the movement. This portion of the trapezius is often overshadowed by the upper and lower portions but plays a crucial role in shoulder blade stability and postural control. Face pulls provide targeted strengthening for this important but often neglected muscle region.
The external rotators of the shoulder, including the infraspinatus and teres minor, are activated during the external rotation component of face pulls. These small but crucial muscles are part of the rotator cuff complex and are essential for shoulder stability and injury prevention. The external rotation emphasis in face pulls helps strengthen these muscles while improving their coordination with the larger shoulder muscles.
The deep neck flexors and other cervical stabilizers are indirectly worked during face pulls as they help maintain proper head and neck positioning throughout the movement. This activation helps counteract the forward head posture that often accompanies rounded shoulders, creating comprehensive postural improvement.
The serratus anterior and lower trapezius also contribute to proper scapular control during face pulls, helping to maintain optimal shoulder blade positioning and movement quality. These muscles work to prevent excessive scapular elevation and ensure proper coordination between the shoulder blade and arm movements.
Proper Face Pull Technique and Execution

Mastering proper face pull technique is crucial for maximizing the exercise's benefits while minimizing injury risk. The movement may appear simple, but attention to detail in setup, execution, and muscle activation makes the difference between an effective corrective exercise and a potentially harmful movement.
Setup and positioning begin with adjusting the cable machine to approximately chest height or slightly above. The height should allow for a horizontal pulling angle that targets the posterior deltoids and middle trapezius effectively. If the cable is too high, the movement becomes more of a lat pulldown variation, while too low shifts emphasis toward the lower trapezius and rhomboids exclusively.
Attach a rope handle or dual-handle attachment to the cable, ensuring that the attachment allows for independent hand movement and external rotation. Stand facing the cable machine with feet shoulder-width apart and a slight bend in the knees for stability. The distance from the machine should allow for full arm extension without the weight stack touching down at the starting position.
Grip and hand positioning should emphasize a neutral wrist position with the palms facing down or slightly inward at the start of the movement. Avoid gripping too tightly, as excessive grip tension can create unwanted tension in the forearms and shoulders that may interfere with proper muscle activation. The grip should be firm but relaxed, allowing for smooth movement execution.
Movement initiation begins with establishing proper posture and core engagement. Stand tall with the chest up, shoulders back, and core braced. Begin the pulling motion by simultaneously retracting the shoulder blades and pulling the elbows back. The initial movement should come from the shoulder blades rather than the arms, ensuring proper muscle activation sequencing.
The pulling phase involves bringing the hands toward the face or upper chest level while maintaining the retracted shoulder blade position. As the hands approach the target area, begin externally rotating the shoulders by turning the palms upward and pulling the hands slightly apart. This external rotation is crucial for targeting the posterior deltoids and external rotators effectively.
The peak contraction should be held briefly at the end range of motion, focusing on squeezing the shoulder blades together while maintaining the externally rotated shoulder position. This pause helps maximize muscle activation and reinforces the proper movement pattern. The elbows should be level with or slightly above the shoulders at the peak contraction.
The return phase should be controlled and deliberate, taking approximately twice as long as the pulling phase. Slowly allow the arms to return to the starting position while maintaining tension in the target muscles. Avoid allowing the shoulders to roll forward or the shoulder blades to protract excessively during the return phase.
Conclusion: Transforming Your Posture and Shoulder Health

Face pulls represent far more than just another exercise in your training arsenal; they are a powerful tool for transforming your posture, improving shoulder health, and enhancing your overall quality of life. In our modern world of forward-focused activities and prolonged sitting, face pulls serve as an essential counterbalance that can literally reshape how you look, feel, and move through daily activities.
The comprehensive muscle activation provided by face pulls addresses the root causes of many common postural problems while building the strength and stability necessary for optimal shoulder function. From the posterior deltoids and rhomboids to the external rotators and deep neck flexors, face pulls create positive adaptations throughout the kinetic chain that support better movement quality and reduced injury risk.
The accessibility and versatility of face pulls make them suitable for virtually everyone, regardless of training experience or equipment availability. Whether you're a desk worker seeking to counteract the effects of prolonged sitting, an athlete looking to optimize shoulder function, or someone dealing with chronic neck and shoulder pain, face pulls can be adapted to meet your specific needs and goals.
Consistency is the key to realizing the transformative benefits of face pulls. The exercise's corrective nature means that regular, frequent practice is more beneficial than occasional high-intensity sessions. Make face pulls a non-negotiable part of your routine, and you'll likely notice improvements in posture, pain levels, and movement quality within just a few weeks.
Remember that face pulls are most effective when performed with perfect technique and appropriate progression. Focus on movement quality over resistance, emphasize the external rotation component, and maintain proper posture throughout the exercise. With dedication to proper execution and consistent practice, face pulls can be the catalyst for dramatic improvements in your upper body health and function.
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